How This Home Maintenance Business Booked 6 Months Out — After Cleaning Up a Marketing Mess

The Challenge

This company specializes in log home maintenance but struggled to generate enough leads to keep their crew busy. They were stuck — inconsistent leads left their crew underbooked, and past marketing partners hadn’t delivered. With two locations underperforming, growth felt like a gamble.

Marketing Issues

Our 360 Marketing Audit uncovered several critical gaps:

• Limited Search Visibility: Competitors ranked for over 1,200 keywords, while this business ranked for only 350.
• Weak Website Performance: Their site had technical issues, low content volume, and poor keyword optimization, making it invisible to buyers.
• User Experience Problems: Confusing site navigation hindered lead generation.
• Inefficient Google Ads: Poor optimization led to wasted ad spend with minimal conversions.
• Minimal Digital Footprint: Their online presence was too small to compete effectively.

The Strategy

We implemented a three-tiered approach to build a competitive advantage:

1. Expanded Digital Presence: Made the business appear larger and more authoritative online so their target audience could find them anywhere.
2. Optimized Website: Resolved technical issues, improved keyword strategy, and enhanced user experience and conversion rate optimization.
3. SEO & Paid Ads Overhaul: Boosted search rankings and optimized ad campaigns to drive targeted traffic to the site.

The Results

In just four months, the company saw a dramatic increase in organic and paid visibility, lead volume, and conversions. They booked their crew six months in advance, enabling them to expand into new markets and recruit additional crews.