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Branding

It’s more than your logo

Branding is shaping your customer’s perception of your business with every touchpoint. It is creating a distinctive personality for your business and nurturing the image of your business in your customer’s mind and emotions.

Branding

It’s more than your logo

Branding is shaping your customer’s perception of your business with every touchpoint. It is creating a distinctive personality for your business and nurturing the image of your business in your customer’s mind and emotions.

How do you know if you need a branding strategy?

  • Can you verbalize what your business is all about and how it changes people’s lives in 10 seconds?
  • When asked, “Who is your target audience?” can you answer that in 3 words?
  • Can you tell us what sets you apart from your competition?
  • Do you have a consistent visual identity, including colors, logo, fonts, and images that you love and that you feel actively represents your business?
  • Do you have a signature customer experience in place?

If you answered “no” to more than one of these questions, you could see a significant impact on your business by creating a fresh branding strategy.

Beginning with an audit of your current position from our team, we work together in a guided environment over a series of meetings to create your brand concept, platform, and identity to create your brand strategy.

Creating Your Brand Identity: The InSync Breakthrough Branding Method

This creative solution to your new business identity starts with five intensive and proven steps in a workshop format. Beginning with an audit of your current position from our team, we then work together in a guided environment over a series of meetings to create your brand concept, platform, and identity to effectively do brand marketing for your business.

 

1: Audit

Take stock of where you are at with your online marketing and position on Google with our 17-point audit, including:
  • 7-Point SEO & Technical Audit
  • Keyword Report
  • In-Depth SEO Reports
  • Ranking Report
  • 10-Point Marketing Audit
  • Summary
 

2: Concept

The Brand Concept is the who, what, and why of your company:
  • Ideal Audience
  • Audience Mapping
  • Problems We Solve
  • Solutions We Provide
  • Proof Points
  • Transformation
  • Competitor Review
 

3: Platform

Discover and put into writing your purpose, vision, and core values. In the process we explore:
  • Archetypes
  • Core Values
  • Purpose Statement
  • Vision Statement
  • Unique Value Propositions
 

4: Identity

Here’s where it gets fun! We put together your brand design including your messaging, creatives, and name:
  • Unique Vocabulary
  • Naming Conventions
  • Architecture
  • Messaging Matrix
  • Colors
  • Creative Criteria
  • Logo Types
  • Logo Design
  • Mood Board
 

5: Launch

Create a plan to share your brand with the world! We explore:
  • Revenue Generating Offers
  • Signature Customer Experience
  • Touchpoints
  • Prioritizing Touchpoints
  • Creativity and Innovation Exercise
  • Launch Plan
  • Resources

Creating Your Brand Identity: The InSync Breakthrough Branding Method

This creative solution to your new business identity is made up of five intensive and proven steps in a workshop format. Beginning with an audit of your current position from our team, we then work together in a guided environment over a series of meetings to create your brand concept, platform, and identity to effectively do brand marketing for your business.

1: AUDIT
Take stock of where you are at with your online marketing and position on Google with our 17-point audit, including:

  • 7-Point SEO & Technical Audit
  • Keyword Report
  • In-Depth SEO Reports
  • Ranking Report
  • 10-Point Marketing Audit
  • Summary
2: CONCEPT
The Brand Concept is the who, what, and why of your company:

  • Ideal Audience
  • Audience Mapping
  • Problems We Solve
  • Solutions We Provide
  • Proof Points
  • Transformation
  • Competitor Review
3: PLATFORM
In this section, you will discover and put into writing your purpose, vision, and core values. In the process we explore:

  • Archetypes
  • Core Values
  • Purpose Statement
  • Vision Statement
  • Unique Value Propositions
4: IDENTITY
Here’s where it gets fun! We put together your brand design including your messaging, creatives, and name (if applicable) for both your verbal and visual identities:

  • Unique Vocabulary
  • Naming Conventions
  • Architecture
  • Messaging Matrix
  • Colors
  • Creative Criteria
  • Logo Types
  • Logo Design
  • Mood Board
5: LAUNCH
Create a plan to share your brand with the world! We explore:

  • Revenue Generating Offers
  • Signature Customer Experience
  • Touchpoints
  • Prioritizing Touchpoints
  • Creativity and Innovation Exercise
  • Launch Plan
  • Resources

Why Sign Up for the Breakthrough Branding Method?

Perhaps you’ve read articles, attended conferences, or signed up for online training in brand development, but still ended up just as confused as when you started. We’ve found that our clients struggle to build their unique business presence because they are busy running their successful businesses. We can’t see the label on the bottle when we are in it.

That’s where InSync Media comes in. We have spent years listening to companies tell their stories and helping them develop their brands through words and art. But there was always a missing piece to the puzzle. Your brand identity is more than just the words on the page or the art that is created. That is why we developed the Breakthrough Branding Method to fill in the missing pieces in brand development.

“The team at InSync Media continues to help my small business find its voice. Their guidance to help us communicate better with our customers is greatly appreciated. Laura and her staff have been so helpful and understanding of our needs and challenges. Highly recommend.”

L. Slawitschka

Owner, Ouray Chalet Inn

What You Walk Away With

We’ve found that our clients struggle to build their unique business presence because they are busy running their successful businesses. We can’t see the label on the bottle when we are in it. We bring outside perspective to force you to look at your business in a new way.

  • A well-defined market position
  • A unique brand voice and personality
  • A clear, compelling brand idea and message
  • A go-to-market strategy
  • A brand implementation plan
  • And more!
 

Download Our Free Guide:

“Your How-To Guide for Creating a Vision Statement that Inspires”

[Vision Statement download/Branding Page Opt-in]

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InSync Media is Open

Monday through Thursday, 8 AM – 6:00 PM
Friday Policy: In order to refresh our creative energy and work on internal company goals, we are unavailable for Friday appointments. Please leave us a message, and we will be in touch on Monday. If you are a current client with an emergency, please text your InSync representative for assistance.