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Build Your Brand with Social Media Marketing

Create a Social Media Game-Plan That Works

Do you struggle to keep up with social media? Are you confused by what the best practices are and how to make social media work for your business? Many business owners we talk to feel this way. They are busy running their businesses and posting to social media is literally the last thing they want to do at the end of a busy day.

So how do you add, manage, and excel at creating a social media profile that won’t end up being a waste of time? Keep reading to learn more! 

Build Your Brand with Social Media

Create a Social Media Game-Plan That Works

Do you struggle to keep up with social media? Are you confused by what the best practices are and how to make social media work for your business? Many business owners we talk to feel this way. They are busy running their businesses and posting to social media is literally the last thing they want to do at the end of a busy day.

So how do you add, manage, and excel at creating a social media profile that won’t end up being a waste of time? Keep reading to learn more! 

Get the latest advice on social media trends for your industry from a qualified social media company.

There are a dozens of social media platforms today, from Facebook, to Instagram, to LinkedIn to Twitter. How does a business owner, whose already swamped with running their business, manage to stay on top of so many platforms?

In any marketing strategy it’s important for you, as a business owner, to realize that you can’t do everything. However, that doesn’t mean you that you should just give up! In the social media world it is vital to experiment and find what works best for you and your audience. The key here is that you don’t need to be on every platform, but rather you need to choose a select few and test which ones are most effective for your business. Decide where your target audience loves to hang out, and then be there with them. 

How do you determine what social media platforms you should and should not be on?

Every social media platform was built with a specific function in mind. Your ideal audience or customer base will be on each of these platforms for specific reasons, so if your business doesn’t fit well with the platform, you are unlikely to be successful with that specific platform.

Facebook

Facebook provides in-depth personal information and is a great method for link sharing. Businesses that want to be educational online (maybe with blogs) may do well on Facebook because they can link out to their blogs and other websites in coordination with interesting imagery.

Instagram

Instagram is used best for businesses selling a product or lifestyle. It’s easy to display product images, create an attractive aesthetic, and talk about your business with Instagram. It is also an ideal platform for celebrities or people showcasing a talent. 

Twitter

Twitter is a news-based platform. Sports, news channels, politicians, and celebrities do best on this type of platform. It’s easy for users to share quick tidbits of information, whether it be fact or opinion. It’s not the best for long form content.

Pinterest

This platform relates to topic-specific interests. Inspirational ideas, how-to’s, and DIY’s are most common here. Pinterest can be an effective tool for selling certain types of products and educating an audience, but everything should stay creative. The kinds of products best sold through Pinterest are design, fashion, food, or art based. 

YouTube

If using YouTube for your business, you will be most successful if you post creative and attention-grabbing tutorials or entertaining and humorous content. A little-thought-of-fact is that YouTube is the world’s second largest search engine, so it’s and important part of your SEO marketing as well. 

Snapchat

Similar to Twitter, Snapchat is a platform best used for quick updates (especially since anything public only stays available for 24 hours). It’s a good way to promote an event or the release of a product because you can make several reminder posts every couple days and it won’t overwhelm your audience.

How do you determine which social media accounts are right for you?

InSync Media’s Social Media Marketing Packages

Let our social media agency work with your business to grow your brand on social media! Our programs are designed to help you start, maintain, and grow your business. We offer two programs: a completely done-for-you program, and a coaching program. 

The Social Umbrella Program

The Social Umbrella Program includes everything you need for successful social media marketing, including videos, photography, content writing, community building, and more. We handle it all on your behalf.

This completely done-for-you program is generally available for our local community in Western Colorado (Montrose, Delta, Grand Junction, and Ridgway) because social media is a hands-on process.

If you are outside of Western Colorado, this program may be available if you are committed to dedicating time and resources to send us content, including images and videos from your place(s) of business. We are available to consult to you to see if this program will meet your social media needs and goals.

Monthly Social Media Coaching

Need a social media accountability partner for inspiration and education? The monthly coaching program might be perfect for you. Get month-to-month coaching with one of our social media packages. We’ll meet once a month to evaluate all your social media content, goals, and help your keep content in line with the latest trends.

Also, during our sessions we’ll give you the latest updates on algorithm changes and how to optimize your pages to get the best results.

With this program, you create your own content and work to build your own community. We are here to help you succeed along the way!

Fill Out the Form Below for More Information About Our Two Social Media Marketing Packages.

 

InSync Media is Open

Monday through Thursday, 8 AM – 6:00 PM
Friday Policy: In order to refresh our creative energy and work on internal company goals, we are unavailable for Friday appointments. Please leave us a message, and we will be in touch on Monday. If you are a current client with an emergency, please text your InSync representative for assistance.