What Should I Post on My Business Social Media?

What Should I Post on My Business Social Media?

Social media helps businesses connect with their audience and find new clients. But with many platforms and endless content options, you might wonder, "What should I post on my business social media?" You're not alone; many business owners and marketers struggle with...

What Is Top of Funnel Content?

What Is Top of Funnel Content?

Picture this: You're at a party and meet someone new. You wouldn't start with a lengthy story about your childhood. Instead, you'd engage in small talk, find common ground, and build rapport. Well, marketing works the same way. You don't want to dive in with a lengthy...

The Psychology of Brand Loyalty and De-Positioning

The Psychology of Brand Loyalty and De-Positioning

What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a demonstration chant but it perfectly sums up the basis of all marketing. To thrive in the business world, companies need...

What You Need to Start a Website Design Project

What You Need to Start a Website Design Project

Think you’re ready to start a new website design project? Saying yes to a new website project is easy, but there are challenges for those who aren’t prepared. After years of working with all types of businesses, we’ve discovered the elements clients often miss when...

7 Valuable SEO Metrics for Boosting Traffic

7 Valuable SEO Metrics for Boosting Traffic

The digital marketing landscape is continuously evolving, and one key driver of this growth is search engine optimization (SEO). Effective SEO strategies not only generate organic traffic but also contribute to the overall success of online businesses. To stay ahead...

WTF is a Marketing Funnel?

WTF is a Marketing Funnel?

Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom stands the stately structure: the "Marketing Funnel." If you're asking yourself, “What on earth is a marketing funnel?”...

Top Five SEO Core Concepts

Top Five SEO Core Concepts

When it comes to SEO, there is a lot of industry jargon that gets thrown around. It’s our job at InSync Media to make the complex simple so you not only understand the jargon, but more importantly why it is important for you. Let’s get started with a basic...

Here’s How Domain Authority Plays Into The SEO Game

Here’s How Domain Authority Plays Into The SEO Game

If you're a website owner or someone interested in search engine optimization (SEO), you might have heard the term "domain authority" thrown around. But what exactly is domain authority, and how does it impact your website's SEO performance? In this post, we’ll dive...

SEO for Personal Injury Law: Get Into The Google Game & Win Clients

SEO for Personal Injury Law: Get Into The Google Game & Win Clients

Hundreds of people look for attorneys daily, especially in specialty areas like personal injury law. Moreover, over one-third of these potential clients start searching online. They simply go to Google and search for “personal injury lawyers near me” and compare the...

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