The 360 Marketing Audit for Small Business Owners
Get a Winning Strategy that Delivers Results and Drives Business Growth
If you’re like many small business owners, you might be feeling frustrated that your marketing spend isn’t translating into better results. It’s a common scenario: businesses jumping straight into ads, radio, flyers, SEO, social media blitzes without an elegant strategy.
It’s like trying to drive a car down the road without an engine. It’s not just ineffective, it’s impossible, and it’s costing you so much money and keeping your business from growing.
Why? Because without an elegant strategy, marketing is just guesswork and wasted potential.
We’re here to change that for you.
At InSync Media, we start by building a comprehensive strategy. This approach ensures that every marketing tactic, from Facebook ads to SEO to a website to email marketing, is part of a cohesive plan designed to drive your business forward.
When you invest in a strategy, you will know exactly how to invest in marketing efforts that align precisely with your business goals.
This strategy will save money because you’ll never waste your hard-earned dollars on hiring the wrong freelancers, agencies, or employees. You’ll never feel like you’re throwing spaghetti at the wall and hoping that SOMETHING will work. You and your team will have a roadmap that if followed correctly and consistently WILL deliver a positive ROI.
My team has been building marketing strategies for small businesses for years. In fact, we’re so good at this, that we will build your strategy in only 15 days. And I’ll make you a promise: if you get the strategy and you don’t find it valuable, I’ll refund your investment into the strategy, and you still get to keep the strategy.
Book a free, no-obligation intro call with me on this page today to learn more and see how an elegant Marketing Strategy can change your business.
“I was extremely impressed with the audit that InSync Media performed for our company. The content was extensive and the debrief was comprehensive and informative. The entire experience far exceeded my expectations and I know our company will be better positioned as a result of this endeavor.”
The Importance of Strategy
Every successful marketing campaign starts with a 360 strategy. That’s why we don’t rush into tactics like SEO, social media, or ads without a clear plan. Here’s why this matters:
Strategic Focus
Jumping straight into tactics is like trying to sail without a map. You might move, but not necessarily in the right direction.
Cost Efficiency
Without a strategy, it’s easy to spend money on things that don’t align with your business goals. A strategy helps you invest wisely, ensuring that every dollar contributes to your objectives.
Better Outcomes
With a strategy in place, every step you take has a purpose. This not only increases your chances of success but also makes your goals much clearer.
What’s Included in Your Audit:
1. Complete Business Overview
We’ll take a deep dive into your current marketing efforts to see what’s working and what’s not, including SEO, AI, social media, branding, and website optimization.
2. Detailed Competitor Analysis
Gain insight into why and how your competitors might be outperforming you and what you can do to gain the upper hand.
3. Market Opportunity Exploration
We identify untapped opportunities within your market that could fuel your growth.
4. Custom Strategic Roadmap
Based on our findings, we craft a strategy that aligns with your business goals.
5. 90 Minute One-on-One Strategy Session
After the audit, we’ll sit down with you to discuss the findings and outline next steps.
Investment Options
Your investment in the 360 Marketing Audit is $1,500, which includes a comprehensive Online Readiness Score, a detailed Competitor Gap Analysis, and a targeted Keyword Market Opportunity report.
For those seeking deeper insights, an in-depth Google Ads and Meta Ads/Organic Audit can be added onto the audit for $300 each.
Our Guarantee: Actionable Insights or Your Money Back
We’re confident that our audit will provide you with actionable insights. If you feel like you haven’t received value, we’ll refund your audit fee.
“I learned more in the last 90 minutes than I did during my entire four year degree in marketing!”
Marketing doesn’t have to be a shot in the dark.
The 360 Marketing Audit is a strategic move towards growth and efficiency. We’re here to make sure your marketing not only fits your business but actually drives it forward. Let’s get started on building a marketing strategy that works.
FAQs
What exactly will the audit tell me about my business?
The Audit comprises three parts: The Online Readiness Score, the Competitor Gap Analysis, and the Strategic Roadmap.
- Your Online Readiness Score (a 0-100 scale) reveals the maturity of your online presence across eight key areas: SEO Optimization, AI Optimization, Local Visibility, Website Technical Health, Brand/Conversion Optimization, Keyword Opportunity, Social Media Optimization, and Online Advertising.
- Your Competitor Gap Analysis grades your website against your competitors in six critical areas of search engine optimization: Domain Authority (DA), Referring Domains (Backlinks), Words on Home Page, Crawled Website Pages, Potential Organic Web Traffic, and Organic Keywords in the Top 100 placements.
- Your Strategic Roadmap outlines the specific action steps to take over a 12 month period in order to achieve your business marketing growth goals.
How long will the audit process take?
The audit takes our team 5-10 business days to complete. This is a manual process, not an automated report. This is why you get so much value from the audit!
After we’re done preparing your audit, we will review the results with you on a 90 minute strategy call.
What happens after the audit?
Once the audit and 90-minute strategy call are complete, you’ll be well-positioned to determine your next steps. Some companies choose to collaborate with us to execute the roadmap, while others prefer to manage it in-house. Often, a hybrid approach is adopted, where companies handle aspects they’re equipped for internally and partner with InSync Media for more complex tasks that require our specialized expertise.