From Regret to 937% More Leads — See This Printer’s Marketing Turnaround

The Challenge

This custom label printing company had previously worked with an SEO and advertising agency, but there was no accountability, reporting, or measurable results. The operations manager felt like hiring that agency was one of her biggest professional regrets, as it failed to deliver on its promises. With no reporting, no results, and no visibility, they were stuck, and hesitant to trust again.

Marketing Issues

• Outdated Website: Poor user experience, weak keyword optimization, and low conversion rates.
• Confusing Quote Process: Five different pages for requesting a quote, leading to confusion and fewer inquiries.
• Weak Digital Footprint: The company was virtually invisible online, struggling to compete with larger print companies dominating search results. While competitors dominated search, they were stuck in digital obscurity — and losing more business by the day.

The Strategy

1. Expanded Digital Footprint: Improved search visibility and optimized their Google Business Profile to compete with national brands.
2. Website Overhaul:
   1. Fixed technical issues and optimized user experience.
   2. Streamlined the quote request process for better conversion rates.
3. SEO Optimization: Developed a strong organic search strategy to drive sustained visibility and lead generation.

The Results

Phone calls surged by 937%, and form fills jumped 117% — turning their underperforming site into a lead-gen machine.

From professional regret to market contender — this turnaround proves that with the right strategy, even the smallest businesses can outperform industry giants.