How A Dental Office Cut Costs, Tripled Leads, and Built a Fully Booked, High-Value Practice
Case StudiesThe Challenge
This Colorado dentist’s office operates in a densely populated and highly competitive market, with over 40 other dental offices within a 10-mile radius. Standing out was difficult. Competing efficiently was even harder.
They needed more than just online traffic. They needed qualified leads, full hygiene schedules, and a growing stream of high-revenue procedures, such as implants, veneers, and cosmetic services.
Marketing Issues
- High local competition from over 40 area dentists
- Elevated cost-per-click averages across the industry
- Scheduling gaps in both hygiene and specialist services
- Past campaigns lacked efficiency and long-term optimization
The Strategy
InSync Media launched a Google Ads campaign that was efficient from day one, but that’s not where the story ends. Over time, we continuously refined our targeting, creative, and bidding strategy to increase the number of verified leads and lower costs with every iteration. Our team became more precise, disciplined, and relentless in its pursuit of performance.
We focused not only on volume, but also on value. The result? We helped this office attract more high-ticket procedures alongside routine cleanings.
- Built and optimized conversion-first Google Ads campaigns
- Continually refined keyword targeting and audience strategy
- Focused budget toward high-revenue services (implants, veneers, cosmetic dentistry)
- Improved lead quality and reduced cost per lead over time
- Tracked and verified every lead as a real phone call or form fill, not inflated bot traffic
Performance Highlights
Metric
Cost per Click
Total Leads
Average Cost per Lead
Conversion Rate
2023
$2.79
128
$26.00
11%
2024
$2.00
357
$10.85
18%
Q1 2025
$0.99
213
$5.12
24%
| Metric | 2023 | 2024 | Q1 2025 |
| Cost per Click | $2.79 | $2.00 | $0.99 |
| Total Leads | 128 | 357 | 213 |
| Average Cost per Lead | $26.00 | $10.85 | $5.12 |
| Conversion Rate | 11% | 18% | 24% |
- Leads increased nearly 3x from 2023 to 2024
- Leads on pace to over 2x from 2024 to 2025
- Cost per lead dropped by over 80% in less than two years
- Conversion rates more than doubled
- Year-over-year performance has improved consistently
- Every lead was reviewed and validated, tied directly to actual patients, not bots or junk traffic
Ad Costs vs. Industry Average
- Colorado dental industry average Cost Per Click: $3–$20
- This office’s Cost Per Click: $0.99
- That’s a 67% savings compared to the Colorado average.
Real Business Outcomes
- The practice is consistently booked out three months in advance.
- Hygiene chairs are full, with near-zero downtime.
- Ads now focus on high-value cosmetic and specialist services.
- The practice is experiencing sustained, profitable growth.
What The Client Had To Say:
“Working with InSync Media has been such a positive experience. I love that they’re a local agency that understands the unique needs of our dental practice. Their team takes the time to understand our goals and priorities; their website and SEO expertise have been invaluable! They have alleviated the stress of navigating an industry that is constantly evolving on the internet. The team is responsive, transparent, and willing to adjust strategies as our business has simultaneously advanced over the years. I trust the InSync Media team to help our practice stay visible and relevant in a competitive market. It has been an awesome partnership!”
