How Strategic Social Media Sparked Growth and Connection at a Local Credit Union

The Challenge

This local credit union couldn’t get traction on Facebook or Instagram. Their posts were barely seen, and when they were, few people engaged. The digital presence didn’t reflect the energy, warmth, or values of the organization. It felt flat and forgettable.

Worse, their social media wasn’t contributing to what really mattered: growing membership and boosting loan applications. They didn’t just need more likes. They needed a strategy that would drive real results — and turn their brand into one the community recognized and trusted.

Marketing Issues

• Low Visibility: Social media posts weren’t reaching enough people to build brand awareness.
• Minimal Engagement: Their content wasn’t resonating or sparking conversation with the community.
• Disjointed Messaging: No clear strategy meant missed opportunities to connect their culture with their audience.
• Lack of Measurable Outcomes: Social activity wasn’t tied to business goals like member growth or lending.

The Strategy

InSync Media launched a focused social media campaign, one built around the heart of the credit union: their people, their purpose, and the services that set them apart.

The content was simple but powerful.

• Video clips, filmed by the team on their phones and guided by our strategy, gave the community an authentic, behind-the-scenes look. People saw real faces. Real stories. Real service.
• Educational posts offered practical value — from financial tips to member benefits — helping build trust one scroll at a time.
• Team spotlights celebrated the staff behind the scenes, boosting morale internally and making the brand feel more human online.

This wasn’t about just posting more content. It was about building connections, sparking engagement, and turning social media into a real growth engine.

The Results

The transformation was fast — and powerful.

• 502% increase in average reach
• 1,289% increase in average engagement
• 100+ new followers on Facebook and Instagram
• Public praise: Comments about the credit union being a “great place to work” began appearing regularly

But even more impressively, social media began driving real business growth:

• Membership Growth: Jumped from 1.29% per quarter to 19.3% per quarter
• Loan Applications: Increased from 15% to 25% per quarter, driven entirely by social media

What The Client Had To Say: