From Unknown to Unstoppable: How a New Custom Window Covering Business Wins with Google Ads

The Challenge

The newly established company had no brand recognition, no past customers, and no market momentum. They were entering one of the most competitive industries online: custom window coverings.

They were up against companies like Budget Blinds and Blinds.com — national chains with massive ad budgets and a head start in every market. This new business needed results fast. But they didn’t have money to burn.

Marketing Issues

• No brand presence in Google or on Maps
• Zero lead flow from search
• Going up against massive, high-spend competitors
• Limited budget that had to work hard from day one

The Strategy

InSync Media launched a lean, conversion-focused Google Ads campaign built for efficiency, not volume. We didn’t try to outspend the competition — we out-strategized them.

• Targeted local buyers actively searching for shades and blinds
• Built ad campaigns that prioritized lead quality and cost control
• Optimized every click to drive a phone call or form submission
• Analyzed performance weekly and tightened strategy every step of the way

We knew this would be a build, not a quick win. So we treated it like a momentum project: small wins early, major wins later.

Performance Highlights (by 10-week phase)

• 35x increase in lead volume over 30 weeks
• 96% decrease in cost per lead

Real-World Impact

• Phone won’t stop ringing
• Booked solid with qualified local leads
• Gaining market share from national competitors
• Building a sustainable pipeline they can grow into

You don’t need a national brand or a massive budget to dominate your market. Alpine Shades is living proof that smart strategy, tested execution, and continuous optimization beat big spenders every time.

We didn’t throw money at the problem. We built the system that solved it, and made the phone ring off the hook.