Competing Locally Against Big Brands? See How This Local Restoration Team Leveled the Field.
Case StudiesThe Challenge
This locally owned restoration company faced stiff competition from Servepro, a national franchise with an extensive digital presence, as well as several emerging local competitors. Every lost lead to a competitor felt like a missed paycheck. With low-margin jobs draining their time and no digital edge, they were stuck playing defense, and falling behind. To compete effectively, they needed to:
- Appear larger online to dominate search results and earn business.
- Attract high-value projects rather than low-margin, filler jobs.
- Modernize their six-year-old website to reflect their refined service offerings and showcase their portfolio.
Marketing Issues
- Outdated Website: Their previous site lacked the depth, clarity, and competitive edge needed to capture their ideal clients.
- SEO & Ads Inefficiency: The underperforming website weakened the effectiveness of their Google Ads and SEO efforts.
- Poor Competitive Positioning: The company struggled to stand out against Servpro and newer local competitors. They weren’t just being overlooked — they were being outplayed.
The Strategy
- Website Revamp: We rebuilt their website to clearly define their services, highlight high-value projects, and enhance user experience. We didn’t just fix what was broken; we repositioned them to win.
- SEO Optimization: We realigned their SEO strategy with their new priorities to improve rankings.
- Google Ads Overhaul: We restructured their ad campaigns to maximize visibility and cost efficiency.
The Results
Before the revamp, their lead costs were climbing and returns were shrinking. But within six weeks of launch, they pulled in 361 leads — at just $1.92 each, half of what they were paying before.
What The Client Had To Say:
“We couldn’t be happier with the results from InSync Media. In only 6 weeks, they delivered over 360 leads through Google Ads, helping us stay competitive even against a big franchise in the area. Their approach really works, and the leads come in consistently. If you’re looking for a team that can actually deliver, InSync Media is it!
On top of that, the SEO improvements and new website they built for us have boosted our presence in organic search in ways we’d never managed before. We’re ranking higher for key search terms and seeing a steady rise in website traffic. The site itself is a major upgrade and gives us a stronger, more polished image. Thanks to InSync, we’re finally making our mark and holding our ground in a tough market.”
