WTF is a Marketing Funnel?

WTF is a Marketing Funnel?

Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom stands the stately structure: the “Marketing Funnel.” If you’re asking yourself, “What on earth is a...
Why Backlinks Play an Important Part in Your SEO Strategy

Why Backlinks Play an Important Part in Your SEO Strategy

Even if you’re beginning your SEO journey, you’ve probably heard about backlinks. But what exactly is a backlink, and why do backlinks matter? As an experienced SEO marketing agency, we understand the basics of backlinks for SEO and how they affect your website’s...