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The Pros and Cons of Social Media

The Pros and Cons of Social Media

Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. The Pros of Using Social Media for your Business People: There are tons of people on each platform. Each one can be considered...
84% of Your Customers Read Reviews First

84% of Your Customers Read Reviews First

84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you’re running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they’re a huge boon for your business. After...
Are Meta Tags an SEO Ranking Factor?

Are Meta Tags an SEO Ranking Factor?

Are Meta Tags an SEO Ranking Factor? The relevance of meta tags in ranking your website in search results has recently caused some controversy. Some see meta descriptions as a tool that is helpful but ultimately unnecessary for ranking, yet it’s considered to be of...
Optimizing Your Off-Page SEO for Ultimate Domain Authority

Optimizing Your Off-Page SEO for Ultimate Domain Authority

Many business owners ask themselves why their website isn’t showing up on Google searches. Or if it does, it is way down in the rankings. The problem is, many business owners don’t understand what factors make Google recognize and promote your website.  There are...
Technical SEO and Why It’s Important in Today’s Marketplace

Technical SEO and Why It’s Important in Today’s Marketplace

Those of us old enough to remember Altavista, Google’s precursor, will also recall our excitement when Google showed up, delivering faster, more efficient searches. That is also when Search Engine Optimization (SEO) made its first, timid appearance. Developers needed...