Think about someone searching with the keyword “ice cream” and someone searching for “organic ice cream from family farms Montana.” The first one is using a short general keyword while the second prefers a longer, more detailed keyphrase. This keyphrase is an example...
A website alone may not be enough for people to find you. Internet users make six billion searches each month looking for restaurants alone. If you have a restaurant, how can you ever hope to appear on the very first page? It seems impossible until you remember that...
Every time you look up a website, your computer uses a string of numbers like 217.95.168.15 to locate it. However, we’re humans, not machines. And humans find it much easier to remember an address in the form of mywebsite.com. This easy-to-remember address is known as...
While it seems obvious that lockdowns will have a direct impact on shopping, what exactly is that? Data is still scarce but several trends are emerging. For example, a certain product saw a whopping 2,675% increase in sales—and no, it’s not hand sanitizers: it’s...
Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. The Pros of Using Social Media for your Business People: There are tons of people on each platform. Each one can be...
84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you’re running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they’re a huge boon for your business. After...
