What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a demonstration chant but it perfectly sums up the basis of all marketing. To thrive in the business world, companies need...

Going to market with a new product or service is an exciting time in your company! Taking the time to plan out your brand market initiation can make the difference between success or a complete flop.   1. Create a Consistent Branding Visual Look It is important...