The Psychology of Brand Loyalty and De-Positioning

The Psychology of Brand Loyalty and De-Positioning

What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a demonstration chant but it perfectly sums up the basis of all marketing. To thrive in the business world, companies need...
Branding Strategies for a Successful Brand Launch

Branding Strategies for a Successful Brand Launch

Going to market with a new product or service is an exciting time in your company! Taking the time to plan out your brand market initiation can make the difference between success or a complete flop.   1. Create a Consistent Branding Visual Look It is important...

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