What Should I Post on My Business Social Media?

What Should I Post on My Business Social Media?

Social media helps businesses connect with their audience and find new clients. But with many platforms and endless content options, you might wonder, "What should I post on my business social media?" You're not alone; many business owners and marketers struggle with...

What Is Top of Funnel Content?

What Is Top of Funnel Content?

Picture this: You're at a party and meet someone new. You wouldn't start with a lengthy story about your childhood. Instead, you'd engage in small talk, find common ground, and build rapport. Well, marketing works the same way. You don't want to dive in with a lengthy...

The Psychology of Brand Loyalty and De-Positioning

The Psychology of Brand Loyalty and De-Positioning

What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a demonstration chant but it perfectly sums up the basis of all marketing. To thrive in the business world, companies need...

WTF is a Marketing Funnel?

WTF is a Marketing Funnel?

Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom stands the stately structure: the "Marketing Funnel." If you're asking yourself, “What on earth is a marketing funnel?”...

Branding Strategies for a Successful Brand Launch

Branding Strategies for a Successful Brand Launch

Going to market with a new product or service is an exciting time in your company! Taking the time to plan out your brand market initiation can make the difference between success or a complete flop.   1. Create a Consistent Branding Visual Look It is important...

Index

Pin It on Pinterest