Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom stands the stately structure: the "Marketing Funnel." If you're asking yourself, “What on earth is a marketing funnel?”...
What Social Media Platforms Should You Use for Your Business?
Navigating the world of social media can be daunting, especially for small business owners and entrepreneurs. With so many platforms to choose from, making the right decisions is essential to ensure your business thrives online. We want to focus on quality over...
The Psychology of Brand Loyalty and De-Positioning
What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a demonstration chant but it perfectly sums up the basis of all marketing. To thrive in the business world, companies need...
Branding Strategies for a Successful Brand Launch
Going to market with a new product or service is an exciting time in your company! Taking the time to plan out your brand market initiation can make the difference between success or a complete flop. 1. Create a Consistent Branding Visual Look It is important...