970-901-5216
[email protected]

Search Engine Marketing (SEM)

Target a Buying Audience

Your customers are online  searching for your products and services. Reaching them has never been easier with targeted Search Engine Marketing. SEM is pay-per-click or pay-per-impression advertising that uses targeting, retargeting, and geo-fencing techniques to build marketing funnels that drive sales.

We offer ads services on the Google Ads Platform, Google Shopping Network, Facebook and Instagram, and display networks across the entire internet. We also offer placements on online radio, game consoles, and TV depending on your goals and ad budget.

Search Engine Marketing (SEM)

Target a Buying Audience

Your customers are online  searching for your products and services. Reaching them has never been easier with targeted Search Engine Marketing. SEM is pay-per-click or pay-per-impression advertising that uses targeting, retargeting, and geo-fencing techniques to build marketing funnels that drive sales.

We offer ads services on the Google Ads Platform, Google Shopping Network, Facebook and Instagram, and display networks across the entire internet. We also offer placements on online radio, game consoles, and TV depending on your goals and ad budget.

Google Ads requires a monthly management fee to InSync Media to run your campaigns, as well as an ad budget paid directly to Google. You will pay a fee to Google each time someone clicks on your ad to call or go to your website. Budgets are based on a number of factors related to your business industry, market placement, etc. Schedule a Discovery Call with us to learn more.

All Ads Packages Include Ongoing:

  • Customized strategy for your specific needs, iterated and perfected over time.
  • Ad and Bid optimization
  • Keyword management
  • Search Term Optimization
  • Competitor Watch
  • Management of click budget
  • Goal tracking & reporting
  • Ad copywriting
  • Mobile, Desktop and Tablet Configuration
  • Call Out, Site link and Call Extensions
  • Display Banner Ads: Design & Copy
  • Remarketing Ads: Design & Copy
  • Monthly Reporting
  • We create and utilize your ad account. You own the accounts and history.

Programmatic Media: Real Time Advertising Across the Whole World Wide Web

Businesses with an aggressive media spend will benefit from our fully managed Programmatic Media Program. This program allows us to manage the entirety of your media buys under one award-winning platform.

Our strategic partnership with an industry-leading platform allows us to pull all media buys into a single interface. This gives us the ability to optimize the ad spend automatically through artificial intelligence and algorithmic optimization. We can see at a glance which ads are over or under performing, and utilize the power of AI to optimize for max ROAS (Return on Ad Spend) on a moment-by-moment basis. Programmatic ad buys allow us to benefit from intent-based and behavioral targeting, giving us the ability to bid on ad space in real time.

Media buys under this program include:

  • Search engines such as Google and Bing
  • Programmatic ad buys
  • Retargeting
  • Geo-fencing by address or service area
  • Publishers
  • Ad networks
  • Exchanges
  • Social
  • TV
  • Radio
  • And more

You benefit from an entire team of digital media experts, including an Account Lead, Media Strategist, Campaign Analyst, Campaign Manager, and Media Associate. Our fees are included in the overall program spend, meaning you won’t pay large management fees for this exceptional service.

Also included in this program is all the creatives, including banner designs, copywriting, photography, and video scripts. We combine the best collaboration, innovative digital practices, and modern storytelling to reach your target audience again and again, drawing them through the acquisition funnel to a sale.

Talk to a digital ads expert about programmatic media buys now:

or email us at [email protected]

970-901-5216

Google Shopping Network

The GSN (Google Shopping Network) system uses your website’s content and categories to display products to relevant searches. Shopping options show up as a top banner feed on a search results page, or on the side bar. Additionally, searchers can click the “Shopping” tab on Google to see an entire display of products, as shown below.

As with other Google ads, the companies that choose to advertise on the GSN only pay when someone clicks on their product. The price per click is determined through a bidding system. The more businesses competing for specific keywords, the more everyone pays for a click.

On average, we see a 2-5x ROAS (Return On Ad Spend) for Google Shopping Network ad placements.

The GSN works best when a number of metrics are in place, including:

  • Shopify or WooCommerce website setup
  • Reviews on every product, above 3.5 average rating
  • Keyword-Optimized Titles & Descriptions
  • Competitive pricing to similar products in the GSN feed
  • Up-to-date product database

When you work with InSync Media on your Google Shopping Network advertising management, we take care of the technical setup of your campaigns, design and copy ad writing, ongoing bid management, and monthly reports. We also make recommendations for the optimization of your website and email automation to maximize conversions, increase cart value, drive reviews, and increase repeat orders.

Reach Your Target Audience With Social Media Advertising

Advertise Efficiently With Facebook and Instagram:

Our Facebook/Instagram advertising services provide results quickly and efficiently. This is because Facebook ads can start reaching new customers immediately after they are approved. The more you’re able to invest in your budget, the more people we can reach – typically $10 per 1000 people. This makes Facebook/Instagram ads an extremely cost-effective marketing method that is 2 to 3x cheaper than other methods such as radio and television.

Reach Your Target Demographic:

With access to most of Facebook’s plethora of personal data, businesses can target their exact demographic. This allows you to find specific customers by their age, location, and interests. 

Additionally, the Facebook Pixel can track your website visitors for retargeting. So, you to advertise directly to them—even if you did not get their contact information on their first visit. Since only a small percentage of clients will buy the first time they visit your site, retargeting your audience can increase conversions and ROI tremendously.

Easy-to-Understand Reporting:

A vital part of advertising is having clear and understandable goals accompanied with an at-a-glance snapshot of your current progress. Facebook’s conversion tracking software collects raw data that notifies you when a lead came from your ads. So you never have to guess about the effectiveness of your ads. Additionally, our custom reporting highlights your ad’s successes and opportunities for improvement in a simple manner – taking less of your valuable time to understand.

Your PPC Roadmap

We strive to bring a Signature Customer Experience to every project. Below is our roadmap for PPC Success. We want to keep you informed and in control at every point.

Your PPC Roadmap

(2 weeks)

  • Contract signature & first payment
  • Access to all your online accounts
  • Setting up your Google Ads account, if necessary. (You retain administrative ownership your Google Ads account.)
  • Designing your display ad creatives and submit for approval.
  • Keyword research.
  • Writing all unique ad copy
  • Creating all your campaigns

Testing Roadmap

(2-6 weeks)

  • Typically, new ad accounts are in a Learning Mode for 2-6 weeks. During the Learning Mode, we are testing various ad creatives, audiences, and targeting metrics to achieve the best results.
  • Revising or creating new campaigns as necessary for achieving your ROAS goal.
  • What is your ROAS Goal? A ROAS stands for Return on Ad Spend. It is the measure when you are selling more than you are spending. For some businesses, a ROAS may be measured in terms of getting more service calls; for others it is selling a product. We work with you to decide what the most important metrics are for your business, then we optimize the ads around that goal.

Ongoing Management Roadmap

  • We review your ad account on a daily and weekly basis to optimize the ad budget and click through rates necessary to achieve your ROAS.
  • You receive monthly reports, and you may schedule monthly strategy meetings with us as necessary.
  • We continue to revise and iterate on campaigns to improve ROAS and click-through rates.
  • We work with you to implement new campaigns and specials as necessary.

Talk to a digital ads expert about your Pay Per Click Advertising now:

970-901-5216

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