In today's competitive online landscape, businesses invest heavily in search engine optimization (SEO) to drive qualified traffic, boost sales, and increase brand visibility. Are your marketing dollars yielding the desired results? Understanding the return on...
Small businesses face the challenge of standing out amidst the online noise. With limited budgets and resources, making the most of every marketing dollar becomes crucial. One strategy that has proven worth repeatedly is Search Engine Optimization (SEO). In this...
Navigating the world of social media can be daunting, especially for small business owners and entrepreneurs. With so many platforms to choose from, making the right decisions is essential to ensure your business thrives online. We want to focus on quality over...
Hundreds of people look for attorneys daily, especially in specialty areas like personal injury law. Moreover, over one-third of these potential clients start searching online. They simply go to Google and search for “personal injury lawyers near me” and compare the...
You are ready to invest in a website that brings sales and customers to your business. The best way to achieve optimal performance from your new website is to be well-prepared. Your media agency will guide you through website design, SEO, navigation, and other...
If you want your website to perform, you need a media agency to work on Search Engine Optimization (SEO). Your agency will help make your website more visible to search engines—something crucial for its success, as you are competing against millions of other...
Before starting your website development, consider preparing a list of questions for your web designer. You can then make sure you have covered all issues that may arise, and you know exactly what you are getting, how long it will take, and what the web designer needs...
Think about someone searching with the keyword “ice cream” and someone searching for “organic ice cream from family farms Montana.” The first one is using a short general keyword while the second prefers a longer, more detailed keyphrase. This keyphrase is an example...
What Is the Multitask Unified Model (MUM)? Google is about to make our searches much more interesting and significantly faster. We have known for a few months that Google was preparing something radically different from its current BERT algorithm. Google first...
Did you know that accessibility is technically a legal prerequisite for your website? According to Title III of the Americans with Disabilities Act (ADA), all public areas must accommodate people with disabilities—and this may include websites. More importantly,...
InSync Offers Schema Markup to its Customers “How can I come up on the first page in the Google search results?” This is by far the most common question we get asked by our clients. With billions of websites already active and thousands more being added every day, the...
Did you know that Google values quality content above anything else? Even when a website is not performing perfectly, if the content is valuable, interesting, and helpful, Google will rank this website higher than its competitors. We have often heard that content is...
A website isn’t just a window into your business; it’s a portal to the world. As design trends and user expectations evolve globally, tapping into international aesthetics can set your brand apart, making it relevant and appealing to audiences far beyond your local...
As exhilarating and empowering as running a startup or young business can be, you will inevitably face plenty of challenges in the beginning stages. There is one expense that many company owners often consider foregoing, and that is investing in marketing. For many...
A website alone may not be enough for people to find you. Internet users make six billion searches each month looking for restaurants alone. If you have a restaurant, how can you ever hope to appear on the very first page? It seems impossible until you remember that...
Every time you look up a website, your computer uses a string of numbers like 217.95.168.15 to locate it. However, we’re humans, not machines. And humans find it much easier to remember an address in the form of mywebsite.com. This easy-to-remember address is known as...
Do all the technical terms around websites confuse you? You’re hardly alone. That is why we have prepared this handy article, to make things easier to understand. Plus, you will find some useful tips on how to choose the best domain name for your website. What is the...
Avoid these common website design issues so you end up with a wonderful website—and still like your web designer when you are done. Have you ever struggled with working with a website designer? The design wasn’t what you asked for, the content wasn’t accurate, updates...
Google released a major core update that rolled out over the first two weeks of May. We are seeing major search volatility this month, which we have been watching closely to understand what Google is rewarding and punishing. As with all updates, Google doesn’t give us...
While it seems obvious that lockdowns will have a direct impact on shopping, what exactly is that? Data is still scarce but several trends are emerging. For example, a certain product saw a whopping 2,675% increase in sales—and no, it’s not hand sanitizers: it’s...
