Have you asked an online marketer about how their attribution is going lately? Proving their worth to a client? I wager your answer wasn't exactly positive. Marketers have been talking about this for a while now though, it's not new. El Señor Rand Fishkin put this up...
![Ads vs Analytics: The Value Of Paid Traffic Google Ads Won’t Show](https://insync.media/wp-content/uploads/2024/07/google-vs-google-the-analytics-and-ads-fight-insync-media-marketing-agency-in-colorado-1080x675.jpg)