The digital marketing landscape is continuously evolving, and one key driver of this growth is search engine optimization (SEO). Effective SEO strategies not only generate organic traffic but also contribute to the overall success of online businesses. To stay ahead...
In the world of search engine optimization (SEO), guest posts and niche edits are key tools for building backlinks to boost your rankings. Backlinks from other websites that point to your website are like votes of confidence, telling search engines that your website...
The landscape of digital content has dramatically changed over the last decade, but one element that remains a consistent player is the blog post. Blogging provides an excellent platform for individuals and businesses to share their perspectives, engage with their...
With the ever-growing popularity of CBD products, competition for online visibility is heating up. So how do you get your products to stand out in the crowd? SEO for CBD is the answer. As a CBD business owner, you need a robust SEO strategy in place so your brand is...
Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom stands the stately structure: the "Marketing Funnel." If you're asking yourself, “What on earth is a marketing funnel?”...
When it comes to SEO, there is a lot of industry jargon that gets thrown around. It’s our job at InSync Media to make the complex simple so you not only understand the jargon, but more importantly why it is important for you. Let’s get started with a basic...
If you're a website owner or someone interested in search engine optimization (SEO), you might have heard the term "domain authority" thrown around. But what exactly is domain authority, and how does it impact your website's SEO performance? In this post, we’ll dive...
Even if you’re beginning your SEO journey, you’ve probably heard about backlinks. But what exactly is a backlink, and why do backlinks matter? As an experienced SEO marketing agency, we understand the basics of backlinks for SEO and how they affect your website’s...
In today's competitive online landscape, businesses invest heavily in search engine optimization (SEO) to drive qualified traffic, boost sales, and increase brand visibility. Are your marketing dollars yielding the desired results? Understanding the return on...
Small businesses face the challenge of standing out amidst the online noise. With limited budgets and resources, making the most of every marketing dollar becomes crucial. One strategy that has proven worth repeatedly is Search Engine Optimization (SEO). In this...
Hundreds of people look for attorneys daily, especially in specialty areas like personal injury law. Moreover, over one-third of these potential clients start searching online. They simply go to Google and search for “personal injury lawyers near me” and compare the...
If you want your website to perform, you need a media agency to work on Search Engine Optimization (SEO). Your agency will help make your website more visible to search engines—something crucial for its success, as you are competing against millions of other...
Think about someone searching with the keyword “ice cream” and someone searching for “organic ice cream from family farms Montana.” The first one is using a short general keyword while the second prefers a longer, more detailed keyphrase. This keyphrase is an example...
A website alone may not be enough for people to find you. Internet users make six billion searches each month looking for restaurants alone. If you have a restaurant, how can you ever hope to appear on the very first page? It seems impossible until you remember that...
Every time you look up a website, your computer uses a string of numbers like 217.95.168.15 to locate it. However, we’re humans, not machines. And humans find it much easier to remember an address in the form of mywebsite.com. This easy-to-remember address is known as...
While it seems obvious that lockdowns will have a direct impact on shopping, what exactly is that? Data is still scarce but several trends are emerging. For example, a certain product saw a whopping 2,675% increase in sales—and no, it’s not hand sanitizers: it’s...
Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. The Pros of Using Social Media for your Business People: There are tons of people on each platform. Each one can be...
84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you're running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they're a huge boon for your business. After all, 84...
Are Meta Tags an SEO Ranking Factor? The relevance of meta tags in ranking your website in search results has recently caused some controversy. Some see meta descriptions as a tool that is helpful but ultimately unnecessary for ranking, yet it’s considered to be of...
A PPC Case Study BuildASoil (BAS) is an online retail supplier for organic soil bases, amendments, composts, fertilizers, and growing systems. Gardeners design their own custom soil and nutrient mixes on their website, which are then bagged and delivered to their...
