If you’ve ever opened your Google Ads dashboard and thought, “Am I just lighting my money on fire?”—you’re not alone. Many service-based business owners set up an ad campaign once, walk away, and hope the leads will pour in. But even well-intentioned campaigns can...
Ever wonder what happens to the 98% of visitors who leave your website without scheduling an appointment or making a purchase? They don't just vanish into the digital void—they represent valuable opportunities waiting to be recaptured. Letting these potential...
Ready to supercharge your advertising game? Great ad copy can be the secret sauce that sets your campaign apart from the competition. Seasoned marketing professionals and small business owners want that perfect combination of words to captivate their audience, but it...
In a world where nearly 4.9 billion people are online daily, your small business can't afford to be invisible. Many small business owners I've talked to feel overwhelmed by digital advertising and unsure where to put their limited resources. After helping dozens of...
Have you asked an online marketer about how their attribution is going lately? Proving their worth to a client? I wager your answer wasn't exactly positive. Marketers have been talking about this for a while now though, it's not new. El Señor Rand Fishkin put this up...
A PPC Case Study BuildASoil (BAS) is an online retail supplier for organic soil bases, amendments, composts, fertilizers, and growing systems. Gardeners design their own custom soil and nutrient mixes on their website, which are then bagged and delivered to their...
