Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master.
The Pros of Using Social Media for your Business
- People: There are tons of people on each platform. Each one can be considered a potential customer even if they don’t seem like the “ideal” or target audience.
- Search Engine Optimization (SEO): Even if you don’t know what SEO is, it is imperative that you connect your business with social media accounts that point back to your website (if you don’t have one yet, you should get one ASAP). Having verified business social accounts connected to your website increases your “trust” factor with new clients and boosts your overall accreditation with platforms like Google.
- Tracking: If you have a business account on a social media platform you know that there is a certain level of tracking you can do to keep track of who is looking at your posts, what times they are most active, what they do with the information given to them, etc. This ability puts more power in your hands to find out what is important to your audience and develop better ways to communicate with them.
The Cons of Using Social Platforms
- Being seen: The unavoidable truth is there are a lot of people, businesses, etc. on social media, so being seen (especially with algorithms changing all the time) can prove to be difficult. Platforms, like we mentioned before, are built on “trends” and their job is to provide the most relevant information consistent with those trends. Staying on top of the game or even entering it has proven to be a full-time job.
- Time: The platforms you choose and the number of platforms you are on determines how much time you need in order to really make the accounts effective. If you’re only planning on posting when you have time, then 90% of the time, no posts will ever make it out onto your social page or pages.
- Hands-on: Social media by its very name tells you what it is all about: being social. If you don’t know how to use social media on a business level, then maybe you need to hire someone full-time to manage your accounts or provide you with consulting on how to run your social media accounts. Here at InSync Media, we can do just that!