WTF is a Marketing Funnel?

WTF is a Marketing Funnel?

Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom stands the stately structure: the "Marketing Funnel." If you're asking yourself, “What on earth is a marketing funnel?”...

Top Five SEO Core Concepts

Top Five SEO Core Concepts

When it comes to SEO, there is a lot of industry jargon that gets thrown around. It’s our job at InSync Media to make the complex simple so you not only understand the jargon, but more importantly why it is important for you. Let’s get started with a basic...

Here’s How Domain Authority Plays Into The SEO Game

Here’s How Domain Authority Plays Into The SEO Game

If you're a website owner or someone interested in search engine optimization (SEO), you might have heard the term "domain authority" thrown around. But what exactly is domain authority, and how does it impact your website's SEO performance? In this post, we’ll dive...

SEO for Personal Injury Law: Get Into The Google Game & Win Clients

SEO for Personal Injury Law: Get Into The Google Game & Win Clients

Hundreds of people look for attorneys daily, especially in specialty areas like personal injury law. Moreover, over one-third of these potential clients start searching online. They simply go to Google and search for “personal injury lawyers near me” and compare the...

How to Prepare for a New Website?

How to Prepare for a New Website?

You are ready to invest in a website that brings sales and customers to your business. The best way to achieve optimal performance from your new website is to be well-prepared. Your media agency will guide you through effective website design, SEO, navigation, and...

What Is Deep Linking in SEO?

What Is Deep Linking in SEO?

If you want your website to perform, you need a media agency to work on Search Engine Optimization (SEO). Your agency will help make your website more visible to search engines—something crucial for its success, as you are competing against millions of other...

What Questions Should I Ask a Web Designer?

What Questions Should I Ask a Web Designer?

Before starting your website development, consider preparing a list of questions for your web designer. You can then make sure you have covered all issues that may arise, and you know exactly what you are getting, how long it will take, and what the web designer needs...

Understanding The Multitask Unified Model

Understanding The Multitask Unified Model

What Is the Multitask Unified Model (MUM)? Google is about to make our searches much more interesting and significantly faster. We have known for a few months that Google was preparing something radically different from its current BERT algorithm. Google first...

What Is UserWay?

Did you know that accessibility is technically a legal prerequisite for your website? According to Title III of the Americans with Disabilities Act (ADA), all public areas must accommodate people with disabilities—and this may include websites. More importantly,...

Structured Data Schema and SEO

Structured Data Schema and SEO

InSync Offers Schema Markup to its Customers “How can I come up on the first page in the Google search results?” This is by far the most common question we get asked by our clients. With billions of websites already active and thousands more being added every day, the...

Content Marketing 101

Content Marketing 101

Did you know that Google values quality content above anything else? Even when a website is not performing perfectly, if the content is valuable, interesting, and helpful, Google will rank this website higher than its competitors. We have often heard that content is...

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