What Is the Multitask Unified Model (MUM)? Google is about to make our searches much more interesting and significantly faster. We have known for a few months that Google was preparing something radically different from its current BERT algorithm. Google first...
Did you know that accessibility is technically a legal prerequisite for your website? According to Title III of the Americans with Disabilities Act (ADA), all public areas must accommodate people with disabilities—and this may include websites. More importantly,...
What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a demonstration chant but it perfectly sums up the basis of all marketing. To thrive in the business world, companies need...
Why do you have a website? The most common answers we hear are: to make sales, to inform your audience, or to present your products. All of these are valid reasons. But how do you evaluate whether your website is not only performing its task, but also doing so at an...
InSync Offers Schema Markup to its Customers “How can I come up on the first page in the Google search results?” This is by far the most common question we get asked by our clients. With billions of websites already active and thousands more being added every day, the...
Did you know that Google values quality content above anything else? Even when a website is not performing perfectly, if the content is valuable, interesting, and helpful, Google will rank this website higher than its competitors. We have often heard that content is...
Here at InSync, we like to peruse international websites to see what’s happening in the rest of the world. It keeps us informed and alert about the latest international trends and strategies employed by web designers, developers, programmers, and social media...
As exhilarating and empowering as running a startup or young business can be, you will inevitably face plenty of challenges in the beginning stages. There is one expense that many company owners often consider foregoing, and that is investing in marketing. For many...
A website alone may not be enough for people to find you. Internet users make six billion searches each month looking for restaurants alone. If you have a restaurant, how can you ever hope to appear on the very first page? It seems impossible until you remember that...
Every time you look up a website, your computer uses a string of numbers like 217.95.168.15 to locate it. However, we’re humans, not machines. And humans find it much easier to remember an address in the form of mywebsite.com. This easy-to-remember address is known as...
Do all the technical terms around websites confuse you? You’re hardly alone. That is why we have prepared this handy article, to make things easier to understand. Plus, you will find some useful tips on how to choose the best domain name for your website. What is the...
Avoid these common website design issues so you end up with a wonderful website—and still like your web designer when you are done. Have you ever struggled with working with a website designer? The design wasn’t what you asked for, the content wasn’t accurate, updates...
Google released a major core update that rolled out over the first two weeks of May. We are seeing major search volatility this month, which we have been watching closely to understand what Google is rewarding and punishing. As with all updates, Google doesn’t give us...
While it seems obvious that lockdowns will have a direct impact on shopping, what exactly is that? Data is still scarce but several trends are emerging. For example, a certain product saw a whopping 2,675% increase in sales—and no, it’s not hand sanitizers: it’s...
Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. The Pros of Using Social Media for your Business People: There are tons of people on each platform. Each one can be...
What’s Involved in an Effective Web Design? Designing a website involves much more than just creating an aesthetically pleasing appearance. Instead, web design focuses on an overall user experience. This includes not just the look of the website, but also how it works...
How to Avoid Getting Scammed by Unethical Digital Marketers Raise your hand if you get calls or email nearly every day from someone claiming to be able to help you with your “Google listing” or warn you that your website is full of errors? This is our job, and we also...
84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you're running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they're a huge boon for your business. After all, 84...
Have You Planned Your Website's Lead Generation Strategy? In order to grow your business, it's essential for you to consistently bring in new customers. The process of identifying people who might want to do business with you, then working to convince them to do...
Are Meta Tags an SEO Ranking Factor? The relevance of meta tags in ranking your website in search results has recently caused some controversy. Some see meta descriptions as a tool that is helpful but ultimately unnecessary for ranking, yet it’s considered to be of...
