A website alone may not be enough for people to find you. Internet users make six billion searches each month looking for restaurants alone. If you have a restaurant, how can you ever hope to appear on the very first page? It seems impossible until you remember that...
Google released a major core update that rolled out over the first two weeks of May. We are seeing major search volatility this month, which we have been watching closely to understand what Google is rewarding and punishing. As with all updates, Google doesn’t give us...
While it seems obvious that lockdowns will have a direct impact on shopping, what exactly is that? Data is still scarce but several trends are emerging. For example, a certain product saw a whopping 2,675% increase in sales—and no, it’s not hand sanitizers: it’s...
84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you're running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they're a huge boon for your business. After all, 84...
Are Meta Tags an SEO Ranking Factor? The relevance of meta tags in ranking your website in search results has recently caused some controversy. Some see meta descriptions as a tool that is helpful but ultimately unnecessary for ranking, yet it’s considered to be of...
Many business owners ask themselves why their website isn’t showing up on Google searches. Or if it does, it is way down in the rankings. The problem is, many business owners don’t understand what factors make Google recognize and promote your website. There are...
Those of us old enough to remember Altavista, Google’s precursor, will also recall our excitement when Google showed up, delivering faster, more efficient searches. That is also when Search Engine Optimization (SEO) made its first, timid appearance. Developers needed...
You’ve probably heard about SEO. SEO, or Search Engine Optimization, is a frequently used phrase when developing any web content. That’s because this is a force behind a lot of what drives web-traffic. On-page optimization involves what you can do to improve your SEO...
