In a world where nearly 4.9 billion people are online daily, your small business can't afford to be invisible. Many small business owners I've...
Online Advertising 101 for Small Businesses
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Small Business Marketing Blog
Explore actionable strategies for branding, websites, SEO, social, and ads, written for small business owners ready to get real results.
Linking & Anchor Text: A Critical Part of Blog Strategy
Links and anchor text form the foundation of a strong blog strategy. These critical elements enhance your site's structure, improve SEO, and...
How to Enhance Your Blog With Visual Content
Did you know that people process images 60,000 times faster than text? Furthermore, studies show that articles with relevant images get 94% more...
2 Minutes of Ad Optimization Can Save You Thousands
If you’ve ever opened your Google Ads dashboard and thought, “Am I just lighting my money on fire?”—you’re not alone. Many service-based business...
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Blogging | Branding | Online Advertising | SEO | Social Media | Websites
Blogging
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Branding
WTF is a Marketing Funnel?
Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom...
The Psychology of Brand Loyalty and De-Positioning
What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a...
In-House Marketing vs. Agency Marketing for Startups and Young Businesses
As exhilarating and empowering as running a startup or young business can be, you will inevitably face plenty of challenges in the beginning stages....
Online Advertising
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SEO
Toxic Backlinks: SEO Concern or Overhyped Myth?
Toxic backlinks are a hotly debated topic amongst SEOs across the country. These problematic links can damage a website's search rankings and...
7 Valuable SEO Metrics for Boosting Traffic
The digital marketing landscape is continuously evolving, and one key driver of this growth is search engine optimization (SEO). Effective SEO...
Guest Posts & Niche Edits: Harness The Power of Domains Through Backlinks
In the world of search engine optimization (SEO), guest posts and niche edits are key tools for building backlinks to boost your rankings. Backlinks...
Websites
Worldly Web Design: Crafting Sites That Resonate Across Cultures
A website isn’t just a window into your business; it’s a portal to the world. As design trends and user expectations evolve globally, tapping into...
Differences in Web Design between Countries
Here at InSync, we like to peruse international websites to see what’s happening in the rest of the world. It keeps us informed and alert about the...
What Should You Know About Web Hosting?
Every time you look up a website, your computer uses a string of numbers like 217.95.168.15 to locate it. However, we’re humans, not machines. And...
Social Media
The Pros and Cons of Social Media
Dec 30, 2019 | Social Media
Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. ...