A website isn’t just a window into your business; it’s a portal to the world. As design trends and user expectations evolve globally, tapping into international aesthetics can set your brand apart, making it relevant and appealing to audiences far beyond your local...
As exhilarating and empowering as running a startup or young business can be, you will inevitably face plenty of challenges in the beginning stages. There is one expense that many company owners often consider foregoing, and that is investing in marketing. For many...
A website alone may not be enough for people to find you. Internet users make six billion searches each month looking for restaurants alone. If you have a restaurant, how can you ever hope to appear on the very first page? It seems impossible until you remember that...
Every time you look up a website, your computer uses a string of numbers like 217.95.168.15 to locate it. However, we’re humans, not machines. And humans find it much easier to remember an address in the form of mywebsite.com. This easy-to-remember address is known as...
Do all the technical terms around websites confuse you? You’re hardly alone. That is why we have prepared this handy article, to make things easier to understand. Plus, you will find some useful tips on how to choose the best domain name for your website. What is the...
Avoid these common website design issues so you end up with a wonderful website—and still like your web designer when you are done. Have you ever struggled with working with a website designer? The design wasn’t what you asked for, the content wasn’t accurate, updates...
Google released a major core update that rolled out over the first two weeks of May. We are seeing major search volatility this month, which we have been watching closely to understand what Google is rewarding and punishing. As with all updates, Google doesn’t give us...
While it seems obvious that lockdowns will have a direct impact on shopping, what exactly is that? Data is still scarce but several trends are emerging. For example, a certain product saw a whopping 2,675% increase in sales—and no, it’s not hand sanitizers: it’s...
Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. The Pros of Using Social Media for your Business People: There are tons of people on each platform. Each one can be...
What’s Involved in an Effective Web Design? Designing a website involves much more than just creating an aesthetically pleasing appearance. Instead, web design focuses on an overall user experience. This includes not just the look of the website, but also how it works...
How to Avoid Getting Scammed by Unethical Digital Marketers Raise your hand if you get calls or email nearly every day from someone claiming to be able to help you with your “Google listing” or warn you that your website is full of errors? This is our job, and we also...
84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you're running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they're a huge boon for your business. After all, 84...
Have You Planned Your Website's Lead Generation Strategy? In order to grow your business, it's essential for you to consistently bring in new customers. The process of identifying people who might want to do business with you, then working to convince them to do...
What Role Does Meta Information Play In Discoverability? The relevance of meta tags in ranking your website in search results has recently caused some controversy. Some see meta descriptions as a tool that is helpful but ultimately unnecessary for ranking, yet it’s...
Going to market with a new product or service is an exciting time in your company! Taking the time to plan out your brand market initiation can make the difference between success or a complete flop. 1. Create a Consistent Branding Visual Look It is important...
If you’ve heard it once you’ve probably heard it a thousand times: “It’s okay to take a break!” As a web developer, business owner, or even as a human being you need time to stop and take a few moments to breathe. I’ve found that especially as a creative web designer,...
Unlock the Secrets of a High-Performing Marketing Website If you want to harness the full power of the internet to grow your business, it's important for you to have a website design built to market effectively. A company marketing website allows you to get discovered...
As part of your digital transformation strategy, you may be considering the development of an eCommerce website. Online eCommerce can help you grow your business by expanding the reach of your target customers and increasing the online visibility of your business and...
The business world has undergone a massive change in the last decade, with more and more consumers who live increasingly mobile-centric lives. Consumers can now do just about anything from a mobile device, from making appointments, answering emails, doing this week's...
Many business owners ask themselves why their website isn’t showing up on Google searches. Or if it does, it is way down in the rankings. The problem is, many business owners don’t understand what factors make Google recognize and promote your website. There are...
