Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. The Pros of Using Social Media for your Business People: There are tons of people on each platform. Each one can be...
What’s Involved in an Effective Web Design? Designing a website involves much more than just creating an aesthetically pleasing appearance. Instead, web design focuses on an overall user experience. This includes not just the look of the website, but also how it works...
How to Avoid Getting Scammed by Unethical Digital Marketers Raise your hand if you get calls or email nearly every day from someone claiming to be able to help you with your “Google listing” or warn you that your website is full of errors? This is our job, and we also...
84% of Your Customers Read Reviews First Can You Afford to Ignore Your Online Reputation? If you're running a business, online reviews can be your best friend or your worst enemy. If your reviews are positive, they're a huge boon for your business. After all, 84...
Have You Planned Your Website's Lead Generation Strategy? In order to grow your business, it's essential for you to consistently bring in new customers. The process of identifying people who might want to do business with you, then working to convince them to do...
What Role Does Meta Information Play In Discoverability? The relevance of meta tags in ranking your website in search results has recently caused some controversy. Some see meta descriptions as a tool that is helpful but ultimately unnecessary for ranking, yet it’s...
Going to market with a new product or service is an exciting time in your company! Taking the time to plan out your brand market initiation can make the difference between success or a complete flop. 1. Create a Consistent Branding Visual Look It is important...
If you’ve heard it once you’ve probably heard it a thousand times: “It’s okay to take a break!” As a web developer, business owner, or even as a human being you need time to stop and take a few moments to breathe. I’ve found that especially as a creative web designer,...
A PPC Case Study BuildASoil (BAS) is an online retail supplier for organic soil bases, amendments, composts, fertilizers, and growing systems. Gardeners design their own custom soil and nutrient mixes on their website, which are then bagged and delivered to their...
Unlock the Secrets of a High-Performing Marketing Website If you want to harness the full power of the internet to grow your business, it's important for you to have a website design built to market effectively. A company marketing website allows you to get discovered...
As part of your digital transformation strategy, you may be considering the development of an eCommerce website. Online eCommerce can help you grow your business by expanding the reach of your target customers and increasing the online visibility of your business and...
The business world has undergone a massive change in the last decade, with more and more consumers who live increasingly mobile-centric lives. Consumers can now do just about anything from a mobile device, from making appointments, answering emails, doing this week's...
Many business owners ask themselves why their website isn’t showing up on Google searches. Or if it does, it is way down in the rankings. The problem is, many business owners don’t understand what factors make Google recognize and promote your website. There are...
Those of us old enough to remember Altavista, Google’s precursor, will also recall our excitement when Google showed up, delivering faster, more efficient searches. That is also when Search Engine Optimization (SEO) made its first, timid appearance. Developers needed...
You’ve probably heard about SEO. SEO, or Search Engine Optimization, is a frequently used phrase when developing any web content. That’s because this is a force behind a lot of what drives web-traffic. On-page optimization involves what you can do to improve your SEO...
