Ever tried explaining what you do—only to get blank stares? Or crafted a marketing message you thought was clear, but your audience missed the...
What is the ‘Curse of Knowledge’ and How Can You Avoid It?
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Small Business Marketing Blog
Explore actionable strategies for branding, websites, SEO, social, and ads, written for small business owners ready to get real results.
How Brand Strategy is Your Sales Secret Weapon
A strong brand strategy does more than define your logo or messaging. It fuels recognition, earns trust, and ultimately drives revenue. In a...
2 Minutes of Ad Optimization Can Save You Thousands
If you’ve ever opened your Google Ads dashboard and thought, “Am I just lighting my money on fire?”—you’re not alone. Many service-based business...
How Many Pages Should a Website Have in 2026?
Your website's success depends on having the right pages, not a perfect number. Most service businesses perform well with a clear, focused set of...
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Blogging
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Branding
Who is Your Target Audience? The Power of Understanding Clients
Marketing campaigns for small businesses aren’t just a way to generate new leads — they can make or break your business. However, many small...
WTF is a Marketing Funnel?
Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom...
The Psychology of Brand Loyalty and De-Positioning
What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a...
Online Advertising
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SEO
Toxic Backlinks: SEO Concern or Overhyped Myth?
Toxic backlinks are a hotly debated topic amongst SEOs across the country. These problematic links can damage a website's search rankings and...
7 Valuable SEO Metrics for Boosting Traffic
The digital marketing landscape is continuously evolving, and one key driver of this growth is search engine optimization (SEO). Effective SEO...
Guest Posts & Niche Edits: Harness The Power of Domains Through Backlinks
In the world of search engine optimization (SEO), guest posts and niche edits are key tools for building backlinks to boost your rankings. Backlinks...
Websites
What You Need to Start a Website Design Project
Think you’re ready to start a new website design project? Saying yes to a new website project is easy, but there are challenges for those who aren’t...
How to Prepare for a New Website?
You are ready to invest in a website that brings sales and customers to your business. The best way to achieve optimal performance from your new...
What Questions Should I Ask a Web Designer?
Before starting your website development, consider preparing a list of questions for your web designer. You can then make sure you have covered all...
Social Media
The Pros and Cons of Social Media
Dec 30, 2019 | Social Media
Each social media company has its own unique pros and cons, but as a whole, social media can be a positive yet challenging concept to master. ...