In a “pit stop” Utah town with heavy competition, one independent hotel increased booking actions 60% with local SEO alone.
How an Independent Hotel Increased Booking Actions by 60% in One Year
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Small Business Marketing Blog
Explore actionable strategies for branding, websites, SEO, social, and ads, written for small business owners ready to get real results.
Why You Should Be Boosting Posts (And How!)
Organic reach continues to decline in every aspect of the web, but especially with social media. As of 2024, the average Facebook business page...
How Strategic Social Media Sparked Growth and Connection at a Local Credit Union
A credit union experienced a 1,200% increase in engagement, resulting in more loan applications and improved team bonds.
Explore Our Learning Center by Category
Blogging | Branding | Online Advertising | SEO | Social Media | Websites
Blogging
Content Marketing 101
Did you know that Google values quality content above anything else? Even when a website is not performing perfectly, if the content is valuable,...
Branding
WTF is a Marketing Funnel?
Navigating the ins and outs of digital marketing can be complex. Acronyms like SEO, SEM, and ROI fly around and evolve daily. Amid this maelstrom...
The Psychology of Brand Loyalty and De-Positioning
What do we want? Customers. What kind of customers? Loyal customers. How do we create loyal customers? By investing in our brand. It sounds like a...
In-House Marketing vs. Agency Marketing for Startups and Young Businesses
As exhilarating and empowering as running a startup or young business can be, you will inevitably face plenty of challenges in the beginning stages....
Online Advertising
Online Advertising 101 for Small Businesses
In a world where nearly 4.9 billion people are online daily, your small business can't afford to be invisible. Many small business owners I've...
Ads vs Analytics: The Value Of Paid Traffic Google Ads Won’t Show
Have you asked an online marketer about how their attribution is going lately? Proving their worth to a client? I wager your answer wasn't exactly...
Pay-Per-Click Advertising Skyrockets Profits for an eCommerce Store
A PPC Case Study BuildASoil (BAS) is an online retail supplier for organic soil bases, amendments, composts, fertilizers, and growing systems....
SEO
How to Perfect Blog Posts: Expert Tips From an Industry Pro
Blogging can feel like an endless cycle of writing, editing, and rewriting—especially when you’re not sure where to start. In many cases, a...
A Beginner’s Guide to Researching Keywords for Blogs
Starting a blog without proper preparation is like setting sail without a compass – you might move forward, but you're unlikely to reach your...
Master SEO for Dentists and Boost Rankings
Since most people now turn to the internet to find local service providers, a solid online presence is crucial for dental practices. If a potential...
Websites
What Questions Should I Ask a Web Designer?
Before starting your website development, consider preparing a list of questions for your web designer. You can then make sure you have covered all...
What Is UserWay?
Did you know that accessibility is technically a legal prerequisite for your website? According to Title III of the Americans with Disabilities Act...
The User Experience Index
Why do you have a website? The most common answers we hear are: to make sales, to inform your audience, or to present your products. All of these...
Social Media
Is The Threads App A Beneficial Social Media Platform for Businesses?
Jul 7, 2023 | Social Media
Most business owners know just how beneficial a strong social media following can be. However, as Twitter continues to devolve and place...
What Social Media Platforms Should You Use for Your Business?
Jun 19, 2023 | Social Media
Navigating the world of social media can be daunting, especially for small business owners and entrepreneurs. With so many platforms to choose from,...
How Can I Improve My Social Media Skills?
Aug 8, 2022 | Social Media
There is a huge difference between posting photos of the hotel breakfast you enjoyed while on holiday and uploading engaging content as a social...