Structured Data Schema and SEO

by Sep 18, 2021Learning Center

InSync Offers Schema Markup to its Customers

“How can I come up on the first page in the Google search results?”

This is by far the most common question we get asked by our clients. With billions of websites already active and thousands more being added every day, the competition is fierce. Business owners are looking for novel ways to outcompete each other and make themselves more visible.

That’s where schema markup comes in. Schema markup is code that programmers use to deliver more informative and relevant results for searches. Schema helps your website be more searchable and more visible, giving users the exact information they are looking for.

Google and other search engines want to give their users the information they need; the more satisfied the users, the more the search engine increases its accuracy and excellence. If a user finds that a search engine is not delivering valuable and relevant information, they will move to a different search engine, or even go to social media instead.

Who Needs Schema?

All business owners, companies, and organizations need schema.

Schema markup can be added to any type of online information: texts, images, videos, prices, staff, aggregate consumer reviews, and even FAQs.

Restaurants, shops, companies, books, movies, eshops, products, services, and events can all benefit from schema because it gives users the relevant information they need. The search results that appear can be enriched with more accurate information.

For instance, restaurants can show their reservation policy, cuisine style, prices, and aggregate reviews. Books can display the author, the cover, the publisher, the price, and reviews. Products can exhibit prices, photos, brand names, and details. All of these are only possible with schema.

How Does Schema Work?

Let’s say you’re looking for a CBD body lotion. You type ‘CBD body lotion’ into your search engine, and it gives you two results. One is just the name of the lotion with a link to the eshop; the other is the name of the lotion accompanied by an image, the price, reviews, and a short description. Which one are you more likely to click?

You would obviously choose the second lotion because it has delivered valuable information at first glance. You have seen the photo of the product, you know the price, and the customer ratings are high. You’ll still click the link to find further information, but you are already relatively well-informed and primed to make a purchase.

As you have probably guessed, the second website used schema markup. The programmers of this eshop introduced this rich snippet in the company’s products, helping search engines deliver the appropriate information for shoppers to make a decision just by glimpsing at the search result.

Schema Markup Helps Avoid Confusion

Let’s take another hypothetical example.

You have a cooking website, and you just launched a whole section on salsa recipes that you want people to download and try. But the view count is much lower than anticipated. Why is that?

The problem, of course, is that “salsa” is also a Latin dance. So, people looking for salsa dancing classes are being misdirected to your website, and your intended audience is having trouble finding your recipes.

What do you do? You introduce schema markup to your salsa recipes. You list the calorie count, upload a photo of the dish, add reviews, and any other information that will differentiate your salsa from the Latin dance. Not only does this make it clear what your website is about, but it also enhances your search result by making it more appealing and distinctive from your competition.

Schema markup helps bring targeted traffic to your website; it lowers your bounce rate, and exhibits your website to those that are truly interested in your business. Schema markup will boost your conversions and increase your clicks. More clicks help your website rank higher in search engines, and this further pushes your website up the search ranks.

InSync is at the Forefront of SEO

When it comes to the livelihood of your business, you only want to trust the best. To increase your sales, you need to invest in good SEO. Schema markup is one of the many tricks we have to help your company rank higher on search engines.

It’s estimated that only 20% of websites use schema markup. Be one of them and help your business appear in search engines results. Contact InSync Media online or call now at 970-901-5216 to arrange a meeting and let us help you get the most out of your SEO.


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