As part of your digital transformation strategy, you may be considering the development of an e-commerce website. Online e-commerce can help you grow your business by expanding the reach of your target customers and increasing the online visibility of your business and your brand.
Most likely you have used an e-commerce website in your own online shopping: interacting with online product pages, product comparison tools, shipping information, a shopping cart and tracking of your order history. These are the components of most online stores.
Why an E-Commerce Website Now?
Some telltale signs that it is time to invest in an e-commerce include:
- More and more of your competitors have online stores
- Your customers are asking you if they can buy online
- Prospects are visiting your website during “non-business” hours
- Your customers are complaining that they can’t yet buy online from you
- New visitors to your site are not staying long and are not coming back
Your Customers Want to Buy Online
Whether you are selling B2B or B2C, your customers are seeking the convenience of buying online. According to Andy Hoar, former Forrester analyst, B2B digital commerce guru, and author of “Death of the B2B Salesman,” more than one-third of B2B buyers already make purchases online and more than half expect to be buying online by 2020.More and more, your buyers are digital-savvy millennials who want the convenience of:
- 24/7 online buying
- Faster processes
- The option of quickly and easily comparing prices and product features
- The ability to track purchases
Benefits for Your Business
Not only can an e-commerce website help you expand your business beyond your local area, but it can also help you get to know your customers better. Through an effective e-commerce website design, you can:
- Gather customer information, such as names and e-mail addresses to use in future email marketing
- Provide customers with more information about your product and service offerings
- Increase search engine rankings through effective search engine optimization (SEO) on product pages to drive more traffic to your site
The Right Approach to E-Commerce
We can help you get started with e-commerce website development. Our approach is to develop an e-commerce shop that incorporates responsive design, quality product content and appropriate keywords for SEO. The goal is to develop a frictionless buying journey that is enjoyable and convenient for your customers.